The Future of Success by Robert B. Reich The dizzying exuberance of the Internet-driven marketplace offers unprecedented opportunities and an ever-expanding choice of deals, products, investments, and jobs... Price: $10.49 More about The Future of Success.

The Invisible Touch: The Four Keys to Modern Marketing by Harry Beckwith Harry Beckwith, the author of <I>Selling the Invisible</I>, is back with a treasury of quick, practical, and entertaining strategies... Price: $6.30 More about The Invisible Touch: The Four Keys to Modern Marketing.

The Irresistible Offer: How to Sell Your Product or Service in Three Seconds or Less (Unabridged) by Mark Joyner When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes or less" or the pizza was free, Domino's grew from a single store to a $4 billion chain.... Price: $7.00 More about The Irresistible Offer: How to Sell Your Product or Service in Three Seconds or Less (Unabridged).

The New York Times Pocket MBA: Sales and Marketing (Unabridged) by Michael A. Kamins, Ph.D. Learn the 25 keys to building brand awareness, understanding the secrets of advertising and pricing strategies, and integrating the four P's of marketing... Price: $5.48 More about The New York Times Pocket MBA: Sales and Marketing (Unabridged).

The Ole Degree: The Blind Side of Marketing (Unabridged) by Jesus Ramirez and Paul T. Goya If you have ever questioned the status quo and wondered how corporate America can keep from being blind-sided, make sure to join Bill Quest in his journey to regain his market share.... Price: $8.75 More about The Ole Degree: The Blind Side of Marketing (Unabridged).

Unleashing the Ideavirus by Seth Godin Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues... Price: $6.30 More about Unleashing the Ideavirus.

Using Evangelism to Sell Products, Companies, and Ideas by Guy Kawasaki (Fellow, Apple Computer, Inc.) There's a recent trend in sales and marketing called "Evangelism." Marketing guru Guy Kawasaki... Price: $1.48 More about Using Evangelism to Sell Products, Companies, and Ideas.

Wall Street Journal Special Report: The Business of Football by Stefan Fatsis, Alex Frangos, Joe Flint, Nick Wingfield, and more In football, the game is just the beginning. Football is a massive business that involves big money player contracts, endorsements, and media mega-deals.... Price: $2.98 More about Wall Street Journal Special Report: The Business of Football.

Your Marketing Sucks. (Unabridged) by Mark Stevens This <I>BusinessWeek</I> best seller from esteemed marketing guru Mark Stevens is an entertaining and useful guide to improving the way businesses promote themselves.... Price: $13.92 More about Your Marketing Sucks. (Unabridged).

Zingerman's Guide to Giving Great Service: Treating Your Customers Life Royalty (Unabridged) by Ari Weinzweig Do you really need another audiobook on customer service?.... Price: $6.99 More about Zingerman's Guide to Giving Great Service: Treating Your Customers Life Royalty (Unabridged).

A Branded World: Adventures in Public Relations and the Creation of Superbrands (Unabridged) by Michael Levine Branding is ultimately the way you differentiate your product from the competition.... Price: $12.24 More about A Branded World: Adventures in Public Relations and the Creation of Superbrands (Unabridged).

Brand Warfare: 10 Rules for Building the Killer Brand by David D'Alessandro In a world where consumers have infinite choices, it's almost impossible to compete without a compelling brand.... Price: $9.80 More about Brand Warfare: 10 Rules for Building the Killer Brand.

Branding for Profit: Build Your Brand to Increase Sales and Customer Loyalty (Unabridged) by James Burgin, Jon Ward, and Trump University If you have a business, you have a brand, and it could be your most valuable asset.... Price: $17.49 More about Branding for Profit: Build Your Brand to Increase Sales and Customer Loyalty (Unabridged).

Differentiate or Die (Unabridged) by Jack Trout and Steve Rivkin In today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves... Price: $10.49 More about Differentiate or Die (Unabridged).

Disciplined Decisions: Aligning Strategy with the Financial Markets by Martha Akram and Nalin Kulatilaka It's hard to determine how an investment will ultimately influence a company's value, but by drawing on... Price: $1.48 More about Disciplined Decisions: Aligning Strategy with the Financial Markets.

Don Katz on Just Do It by Don Katz Don Katz discusses the history and marketing strategies of Nike.... Price: $1.48 More about Don Katz on Just Do It.

Free Prize Inside! & Purple Cow by Seth Godin In this audio of <I>Free Prize Inside!</I>, Seth Godin shows how you can make your customers feel that way about your product or service, whatever it is.... Price: $12.94 More about Free Prize Inside! & Purple Cow.

From .com to .profit: Inventing Business Models that Deliver Value <i>and</i> Profit by Nick Earle, Peter Keen Until now, all it's taken to build a successful e-business is the right technology.... Price: $6.64 More about From .com to .profit: Inventing Business Models that Deliver Value <i>and</i> Profit.

Gonzo Marketing: Winning Through Worst Practices by Christopher Locke From the author of <I>The Cluetrain Manifesto</I> comes <I>Gonzo Marketing</I>, a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet... Price: $6.30 More about Gonzo Marketing: Winning Through Worst Practices.

Guerilla Marketing Weapons (Unabridged) by Jay Conrad Levinson The 100 targeted weapons detailed in this audiobook add potency to a marketing attack and substantially increase profits. Most important, they work for all types of small and medium businesses.... Price: $10.49 More about Guerilla Marketing Weapons (Unabridged).

Guerrilla Marketing (Unabridged) by Jay Conrad Levinson When <I>Guerrilla Marketing</I> was first published in the 1980s, Jay Levinson was the first person on... Price: $12.24 More about Guerrilla Marketing (Unabridged).

Guerrilla Marketing Attack (Unabridged) by Jay Conrad Levinson Today's marketplace is more competitive than at any other time in history. Does your... Price: $10.49 More about Guerrilla Marketing Attack (Unabridged).

Guerrilla Marketing for the Home-Based Business (Unabridged) by Jay Levinson and Seth Godin Home-based businesses are not just small versions of big marketing conglomerates. They are faced with totally different issues, problems, and opportunities... Price: $10.49 More about Guerrilla Marketing for the Home-Based Business (Unabridged).

Guerrilla Marketing in 30 Days by Jay Conrad Levinson and Al Lautenslager Whether your goal is to develop a complete marketing plan or simply to improve your current marketing methods, this audiobook will help you reach it.... Price: $8.74 More about Guerrilla Marketing in 30 Days.

Guerrilla P.R.: Waging an Effective Publicity Campaign Without Going Broke by Michael Levine If you think you need big bucks to promote your product, your company, or yourself, think again... Price: $5.94 More about Guerrilla P.R.: Waging an Effective Publicity Campaign Without Going Broke.

Guerrilla Selling (Unabridged) by Bill Gallagher, Ph.D., Orvel Ray Wilson, and Jay Conrad Levinson Looking for some creative ways to increase your corporate sales and your personal income?... Price: $11.54 More about Guerrilla Selling (Unabridged).

How to Avoid the Biggest Sales Mistakes Speakers, Trainers, and Consultants Make by Terri L. Sjodin Are you not closing as many sales as you'd like to?.... Price: $7.50 More about How to Avoid the Biggest Sales Mistakes Speakers, Trainers, and Consultants Make.

How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register by Jeffrey J. Fox In this contrarian look at the world of marketing, Fox delivers cutting insights and plentiful tips that are clear, practical, and doable.... Price: $7.70 More about How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register.

How to Drive Your Competition Crazy by Guy Kawasaki (Fellow, Apple Computer, Inc.) Guy Kawasaki presents the definitive take-no-prisoners' guide on how to win in business. A key... Price: $1.48 More about How to Drive Your Competition Crazy.

Increase Your Income by Using Direct Mail to Sell Your Products and Services by Stephen Tweed Perhaps you've had good results with an e-marketing campaign, but you want to reach people in a less-temporary manner or reach people for whom you don't have e-mail addresses.... Price: $7.50 More about Increase Your Income by Using Direct Mail to Sell Your Products and Services.

Inside the Bestsellers by Jerrold R. Jenkins with Mardi Link A must-read for anyone interested in book publishing, <I>Inside the Bestsellers</I> is about ordinary... Price: $6.29 More about Inside the Bestsellers.

Is Your Company Ready for One-to-One Marketing? by Don Peppers, Martha Rogers, and Bob Dorf Implementing a relationship-marketing program is a complex endeavor. This article from <I>Harvard Business Review</I>... Price: $0.98 More about Is Your Company Ready for One-to-One Marketing?.

Let's Get Real or Let's Not Play: The Demise of Dysfunctional Selling and the Advent of Helping Clients Succeed by Mahan Khalsa Selling is the second oldest profession, often confused with the first.... Price: $20.99 More about Let's Get Real or Let's Not Play: The Demise of Dysfunctional Selling and the Advent of Helping Clients Succeed.

Marketing Eleitoral [Electoral Marketing] by Carlos Eduardo Lins da Silva This audiobook defines the concept of political and electoral marketing, analyses the origin of these two terms.... Price: $4.20 More about Marketing Eleitoral [Electoral Marketing].

Permission Marketing by Seth Godin The man <I>Business Week</I> calls "the ultimate entrepreneur for the information age" explains "Permission Marketing"... Price: $6.30 More about Permission Marketing.

Pick a Lane: How to Focus Your Expertise to Increase Your Bottom Line by Jane Atkinson Join us as Jane walks you through a 6-step process for honing your area of expertise.... Price: $7.50 More about Pick a Lane: How to Focus Your Expertise to Increase Your Bottom Line.

Positioning: The Battle for Your Mind by Al Ries and Jack Trout The first book to deal with the problems of communicating to a skeptical, media-blitzed public.... Price: $9.80 More about Positioning: The Battle for Your Mind.

Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future (Unabridged) by Patrick Hanlon What is it that made Starbucks an overnight sensation and separated it from other coffee house companies.... Price: $7.00 More about Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future (Unabridged).

Real-Time Marketing by Regis McKenna (Chairman, Gemini McKenna High-Tech Strategies) Technology is leading to rapid, all-encompassing changes in the modern business environment... Price: $2.48 More about Real-Time Marketing.

Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith In order to market effectively, you must learn how to sell something you can't even see - services... Price: $4.98 More about Selling the Invisible: A Field Guide to Modern Marketing.

Shopportunity!: How to Be a Retail Revolutionary (Unabridged) by Kate Newlin For millions, the daily shopping experience has devolved from the resonant personal ritual of our memories and dreams to the boring zombie-like process we wander through daily.... Price: $10.49 More about Shopportunity!: How to Be a Retail Revolutionary (Unabridged).

Stanford CEO Forum: How to Build a Brand by John Kilcullen John Kilcullen, Chairman and CEO of IDG Books Worldwide, is an oxymoron; he is the brains behind... Price: $1.48 More about Stanford CEO Forum: How to Build a Brand.

The 10-Minute Marketer's Secret Formula by Tom Feltenstein If you're trying to attract customers who are beyond a 10-minute drive of your business, STOP.... Price: $8.74 More about The 10-Minute Marketer's Secret Formula.

The 11 Immutable Laws of Internet Branding by Al Ries and Laura Ries <i>The 11 Immutable Laws of Internet Branding</i> is the definitive text for businesses eager to jump on the Internet expressway.... Price: $6.30 More about The 11 Immutable Laws of Internet Branding.

The 22 Immutable Laws of Branding by Al Ries and Laura Ries Brilliant, bold, and mercifully brief, this is the definitive work on branding.... Price: $4.20 More about The 22 Immutable Laws of Branding.

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout <i>The 22 Immutable Laws of Marketing</i> can mean the difference between success or failure for your.... Price: $4.20 More about The 22 Immutable Laws of Marketing.

The Agenda: What Every Business Must Do to Dominate the Decade by Michael Hammer The agenda: nine powerful and practical business ideas for today's world of fierce competitors and even fiercer customers... Price: $10.49 More about The Agenda: What Every Business Must Do to Dominate the Decade.

The Experience Economy: Work Is Theatre and Every Business Is a Stage by B. Joseph Pine II and James H. Gilmore The curtain is about to rise, say Pine and Gilmore, on the Experience Economy, a new economic era in which every business is a stage.... Price: $6.64 More about The Experience Economy: Work Is Theatre and Every Business Is a Stage.